Introducing Corazon Travel – Spain unveiled!

Introducing Corazon Travel – Spain unveiled!



Dear Friends,

We have been lucky enough to offer many of you tours in and around Madrid over the years with Insider's Madrid, and it is now with pleasure that we announce the launch of Corazon Travel. Just as we have enjoyed taking you behind the scenes in Madrid, we now are putting together both sign up tours and private, tailored group tours through Spain.

We are now open for signs ups for this year’s tour in November, do click here to see some of the tour’s highlights.

We look forward to updating you with information in the coming months and hope we can together explore the hidden jewels that this diverse and wonderful country has to offer.



Getting ready for the other Ibiza

Getting ready for the other Ibiza

Ibiza has been a favourite destination for tourist coming from all over the world, it is famous for its excellent music and night life, and marvellous views of the mediterranean. We have been to Ibiza putting together a gourmet tour for one of our private groups, the way we do our tours, with unique local knowledge and personal feeling.

It was really special to spend time in the countryside, the hidden valleys and the tranquillity to enjoy a glass of wine with the winemakers, lunch with our friend and celebrity chef Mark at his Ibizan house surrounded by meadows, looking out to the sea.

We also took a walk through the salt flats on a foraging walk combining beauty and recent history. Along the way, we bumped into José, a friend and neighbour from Madrid who was over working on Ferran Adría’s new exciting venture, Heart.

That is what I love about this island, it has everything from simplicity to sophistication, history, and creativity and above everything else, it has soul, which is why we go back, year after year.

Stay tuned for our Balearics off the Beaten Track tour coming up next September!

Photos by Jimena Díaz Ocón

Gourmet Insider’s Spain Tour  – November 6-13th, 2016.

Gourmet Insider’s Spain Tour  – November 6-13th, 2016.


GIS Santa Marina Vineyard


Iberian Ham Shop


This seven day tour offers a gourmet overview of central and southern Spain, allowing you to see, taste and breathe the wonders the country has to offer. We diverse landscapes in Castile and Leon, Extremadura and Andalucia, beginning and ending in Madrid.

The trip is jointly hosted by Joanna Wivell (Corazon Tours & Insider’s Madrid) and Iberian Wine Tours. Our combined insider knowledge offers a double inside track on how to taste the very best of Spain, underpinned by many years uncovering the heart and soul of Iberia.

The love of wine, and the stories surrounding it, is one of the key elements of this trip. We experience tastings of top class wines from established winemakers as well as visits to what are considered the best new wineries in the region. We visit several contrasting wineries to taste some stunning wines:

Dehesa La Granja is top winemaker Alejandro Fernandez’s country estate near Toro
Alma Roja is an artisan producer of wine made from the little known Juan Garcia grape
La Zorra produces quality wines from the Rufete grape (93 Penin points)
Santa Marina is spectacularly situated on the site of an old Roman vineyard in Extremadura (91 Parker)
Lustau is a top sherry producer since 1896
Fernando de Castilla is one of the oldest bodegas in Jerez
(93-95 Parker points)

We provide a selection of top class restaurants on the tour ranging from small and traditional to international standard award-winning venues to include the following:
Dinner at Madrid’s opulent 2* Michelin restaurant, Club Allard
Long lunches at the wineries of Dehesa La Granja, La Zorra, Santa Marina
Insider’s Madrid gourmet tapas tour of Madrid, prize-winning tapas with a twist in Seville
Prize-winning jamon tasting at Guijuelo, one of the world’s great ham locations
Jabugo ham tasting and dinner at the historic Taberna del Alabadero
Taste of Andalucia; tapas and sherry pairing in Jerez

We have selected comfortable and stylish accommodation. We will be staying in the following hotels during the trip:

In Madrid we stay at the fashionable 5* Palacio de Tepa
In Salamanca we stay at the historic 4* Palacio de Castellanos
In Caceres we stay at a former 14th century palace, the 4* Parador
In Seville we stay at the 4* Vincci La Rábida

We aim to provide an experience which goes beyond wine and food, to enable you to get a feel for the region and its culture. The following activities offer an alternative flavour of Spain:

Visit the UNESCO World Heritage cities of Avila, Salamanca, Caceres and Merida.
Tour the fantastically preserved Roman ruins in Merida
Go golden eagle spotting on a boat trip along the Douro River
Enjoy Flamenco in its spiritual home city of Seville

Book now for the Gourmet Insider’s Spain Tour or request the full itinerary

  • Price: €3300 per person
  • Single supplement: €450
  • Tour deposit booking: €500
  • Duration: 7 nights
  • What´s included: The price includes all accommodation, visits and tastings at wineries, an expert guide, all breakfasts and 6 lunches and 5 dinners during the trip (for other meals you are free to make your own plans), all wine at meals, local transport and VAT.
    Flights, insurance, tips and incidental extras are not included.



Spanish destiny

Spanish destiny

Could it be Spanish destiny?

I was three years old and my parents took my brother and me on holiday to a place that was different. It smelled of sunshine, the people were louder and friendly. It was called Spain, and I liked it.

The next time I returned, I was 22. I had no idea what people were saying, but I liked how they said it. It was as though you had imagined a favourite place and then someone just went and turned the volume right up. That vivid light, the sounds of life, the smell of black tobacco and eau de cologne, the incessant eye contact. It was a feast for the senses and I was in love. And that was before I had even set foot in La Mariquilla’s flamenco studio, before my exchange classes with the Sevillanas teacher and her twin sons and before I met my first Spanish boyfriend, Jose Luis. I had arrived home. Now I just had to patch things up with the language.

This I did as best I could before forcing myself to leave for Germany where I had studied part of my degree and thought it a more suitable place to start working. But I never felt I’d left Spain for good. In fact, I have always compared it to every other country I have visited… just to make sure.

Several years later, much to my parents at first pride and then worry, I embarked on a solitary journey with a round-­the-­world plane ticket as my only limitation. That soon got changed and cancelled as I realized that the slower you travel, the slower you need to travel to find the real deal. So the format changed from catching scheduled flights to hitching a lift to a village where a lorry passed through once a week to take you over the mountains and into some remote, enchanting village in the jungle. I began to learn the unspoken code of the open road. When one thing fails, the next will pick you up. If you became disappointed, then just around the corner, there would be something or someone waiting to surprise you.

I know that this is one of life’s great secrets; but that said, I do think that Spain is one of those countries I know where you don’t have to be on some kind of odyssey for this to work. It still happens to me, and I have been here for sixteen years now. You just have to be open to it and it happens.

I suppose it was a logical step for me to work in travel. To take people by the hand and say, look here, touch this, experience this and this is why this is so great. And then, meet Angeles, she has been cooking paella for 26 years; meet Alberto, he has two great loves; tennis and jamón and this is his shop. In fact, there are so many people and places in Spain ready to welcome us; it’s just a question of having the time to find them.

Corazon is not only about offering the context and the background to the Spanish culture and meeting its ambassadors along the way, be they flamenco dancers, historians, chefs, architects or jamoneros, it’s also about the adventure, the interaction, the sense that we can all be part of it, whether we are here for a long weekend or 10 day trip, as a small family visit or part of a large group.

It is also about finding solutions. You explain what you would like to organize: an in-depth tour following the footsteps of one of Spain’s great masters, a gourmet exploration of Spain’s diversity, a focus of your association’s music programme or golf holiday for your company meeting. Whatever the angle or the context, we want to take you to the heart of the matter, with breathtaking landscapes, professional experts, spectacular food but most importantly, a sense of spirit and personal encounters. We do the work in the hope that you, too, can relax and encounter that surprise waiting around the corner.

written by: Joanna Wivell, Founder and director of Corazon and sister company Insider's Madrid

A bit about Joanna

Spain has always had a strong attraction for Joanna. While she was studying in Andalusia, she was drawn to flamenco and this in turn led her to explore the Spanish way of life.

After working in television in the U.K., she travelled extensively for two years in Asia and Latin America where she always sought the hidden treasures. She eventually moved to Spain in 1999 to produce programmes for the TV lifestyle channel Canal Estilo. Joanna then went on to work on the launch of Fox Entertainment & National Geographic Channel in Spain and Portugal. In 2004 she set up Insider’s Madrid providing tailored tours of the capital and the cities around it for families and private groups. Later, in response to a demand from clients to take them to other parts of Spain, Joanna embarked on co-hosted gourmet tours through Spain with the specialist wine company Iberian Wine Tours.

The result today is Corazón, taking you to the heart of Iberia, providing hosted tailored specialist tours of Spain and Portugal for all types of groups be it fine art, gourmet, golf, tennis masterclass holiday or music and history. No matter what the focus point, Corazon takes you to the heart of the matter with people and personal experiences that really make travel the before and after experience it should be.